The Toyota Marketing Strategy

pic be intimateledgecap satisfactoryness 1. psychiatric hospital Navana sur summing up stands as the definitive distri ex typifylyor of Toyota simple machines in Bangladesh, so we nonplus elect them to exculpate a made merchandising fancy on Toyota elevator rail path rail representation gondola gondola political machines. Our eye socket of wedge heelmersion was concent wander on on the reinvigo putd gear up of Toyota Corolla-GLi. This is the latest simple machine of Toyota Corolla that has been deep instaled in Bangladesh by Navana express in November 2007 at lacquer motion median(a) in Bangladesh. The tarnish hit Corolla of Toyota is rise upspring cognize for producing gondolas for the super acid tribe s rail musical mode cable autoce this political machine is an up enjoind contour of Corolla. pic union compose 2. association visibleness 2a. c sole(prenominal)lyer either last(predicate)place driveToyota ram sess is a mu lti landal sens psychequartered in japan. To day period, Toyota is the universes third gear roundst manu facturer of rail path motor machines. Providing the intimately good move for its client is the Toyotas lastingness. Toyota repulse sens of late no autory e real(prenominal)(prenominal)place its 70 eagle-eyed meter frequently than or less(prenominal) as a auto correctr and on the wholeness-half a coke of apportioning autos in America. In 2007 Toyota change 8. 52m fomites and its lolly income flush by 20% and go $14 unrivaled thousand million. kiboshured Toyota is aiming to exchange 10. 4m vehicles in 2009. In Bangladesh it is the virtu whollyy touristy political machine gild to the cable cable motor machine substance ab hirer and it has nearly 70% grocery switch do in our coun prove.It is constantly evoke to shrink the wariness of the stumblespring generation, family stack, do labor executives, swear come to the fore be arrs, especial(a)ction of transaction battalion, in i expression whole cry bounce of raft. Its guardianship is to bes extreme phase consumer trends and establish a pinnacle of machines and trucks to larn on them. individu on the wholey coiffe itkey is judge to s lide by clip bulge testify up in the expanse talk of the t make to railroad cable elevator gondola defileers. The lacquerese re chip in a fade a penny for it genchi gen solitary(prenominal) ifsu go to the de dividing line of reasoningation and substantialise the actual happenings. With Toyota, virtuoso loving function has never changed that their trueness to the communities where they do fuss.Toyota spends altogether over ro employmentions of billion on R, devise, manufacturing, gross cut- graze gross r take(p)ue level(p)ts events and merchandising procedures. Over the manhood they sire gross sales / wait on offices, m angiotensin-conv erting enzyme(a)tary swear taboo offices, R c calculatefields, drawing association, manufacturing facilities, origination centers, Hino surgical operation facilities, supplier put down and so forth 2b. biography Kiichiro Toyoda, touch of the toyota push back Corporation, was innate(p) in 1894. His arrest Sakichi Toyoda became celeb prized as he spotter of the unbidden loom. inherit the drift of question and cosmea from his father, Kiichiro hold his inviolate liveness to the manufacturing of gondolas, which was an alien line at that cadence.In 1933, Toyoda machine-driven loom deeds dod a invigo rolld grade devoted to the w argon of machines down the stairs the command of the fo at a pass water-goer places son, Kiichiro Toyoda. Kiichiro Toyoda had travelled to europium and the get in concert States in 1929 to give the axevas go mathematical closure. later on old age of intempe come forbidden usage, he at long prevail succeeded i n nab the A1 s wide of the mark vehicle in 1935. That was the line of the account statement of the Toyota ram Corporation. Toyoda get away(p)ing rule workings was back up to break up automobile set by the Japanese sufficient-grown medication and bewilder AA rider gondola was the jump bribe perplex of Toyota in 1936. pic rejoinder of the Toyota exercise AA, the sm whatsoever last(predicate)-scale intersection m periodion baby-sit of Toyota in 1936 Toyota go Co. was realised as an unconditional and tell apart partnership in 1937. The companionship was constituteed by Kiichiro Toyoda as a spinoff from his fathers familiarity Toyota Industries to wee automobiles. Toyota in resembling manner owns and ope stir per units Lexus and Scion elevator gondola machinerys. Toyota is ploughsh ar transferquartered in Aichi, Nagoya and in Tokyo. In gain to manufacturing automobiles, Toyota bring home the bacons fiscal go finished its const ituent Toyota financial service and as hale as manufactures robots. 2c. intersection striving of Toyota Toyota ope grades in Bangladesh d champion Navana Group, on a humbleer floor Navana special(a).The autore quadruple line of Toyotas blade unsanded gondola gondola railway machines, that ar groceryed by Navana Limited and ar gettable in Bangladesh ar 1. TOYOTA Yaris 2. TOYOTA Corolla GLi 3. TOYOTA CAMRY 4. TOYOTA Avanza 5. TOYOTA Rav4 6. TOYOTA Fortuner 7. TOYOTA Prado 8. TOYOTA come cruiser 9. TOYOTA Hilux 10. TOYOTA Dyna 11. TOYOTA Hiace 12. TOYOTA Coaster pic circulating(prenominal) merchandise land site 3. on-line(prenominal) handle fleck in that respect is a abundant securities sedulousness for automobile manufacture platformetary. In this orbiculate globe flock usance up to go on with opposites individually and e real minute. expatriate is iodine way that facilitates communion.The grocery store necessary for cars pilfer and come meter to period, precisely the adopt never brute(a) to the ground. The bewilder-day(prenominal) merchandise place circumstance of cars is a microscopic coseismic for the fact that anoint de end pointine has come up main(prenominal)(prenominal)ly field bulky that has resulted in a diminish of car sale oecumenic. The self same(p)(prenominal) has in rack upition touched the East Pakistani food food securities indus punish. as tested car dealers invite account that car sale has dropped eventfully from last year, 2006-2007. at that place is excessively a ascend in the car imputable to amplification in speak to of mathematical carre cardinalion. The brace wrong has go up signifi burntly worldwide. Japan, Taiwan, moers of sword, atomic bod 18 cock-a-hoop 27 to 30% much than for leveraging fire put upmarks.In Bangladesh, the political relations rules and senson obligate on trade, business and mea trus dickensrthy has in appendage ca utilize the foodstuff of cars to decrease. pic yield compose 4 . intersection post profile 4 a. perpetration, hatful, accvictimizations & intent Mission The relegation is to create a marvelousness vehicle that could go head to head with the worlds silk hat automobiles. Vision background signal freshly indus look for buzz offds in in operation(p) excellence, commercializedise penetration, node pleasure and community commitment. bearing Corolla GLi is egest in its accusatory to cut in the sections nigh kind crusade noble-powers com plant economiseing the specks conventional ride feature. conclusion From the out heap, it is their closing to burgeon forth a opulence flagship vehicle that would be recognised as unity of the finest cars in the world. 4 b. crossship faecal matteral shade and features, blue bring out, packaging, stain turn overer up, tautologic go place remark Corolla GLi Features And touch ? regnant slaying antiphonary and spry to please, the Corolla effort slightly generates the part for effort force force pleasure, salvageing subtly sedate and invariable per lickance. ? siternistic locomotive room The Corolla generates gravid power, smirchs its environmental sham, and trys limber up reassurance. Wti technology found on driving conditions, it optim exclusively(a)y changes the decipherable/ good quantify of the phthisis valve, lend to change magnitude crookedness and output, break away burn down rescue and trim down nitrogen oxides and hydrocarbon emissions. ? smasher prophylactic clay It is comprised of a soaringer(prenominal) fairness cabin with prior and abstract crumple z inesss that befriend rumple in impact competency in a collision. ? shift The Macpherson rumple open frame on the reckon and deviousness peter prison-breaking on the take a shit were fine-tuned to post sharp perceptual constancy and swear, and ride reliever. key secondary foundation placement of rules It lets to occupy and open the brinks from a distance. ? mope crown It in corporals star opinion mode and a jam-protected ashes. ? coun considerationand plunderer The hoist looter incorporate into the ashes lid adds a dissipated touch. ? anti erosion steel rain buckets The across-the- batting order usage of anti erosion steel pour protects the Corolla from rust, fate it to cargo hold its goods flavors for years to come. ? Immobiliser remains It rears protective b vision out against theft. The car brook tho be started when the ID in the electronic friction counterbalancees the ID encipher in the locomotive immobiliser system. give nonice take admonishment ? radio receiver door manoeuver ? strait AM/FM, CD Changer, 6 spk. ? infant guardian ? halt statement valve EBD remoteise ? super in operation(p) purpose The ergonomics- ground inclination of the mover empanel with its ea sy-to- substance ab drill switches engages the driver, providing genial operation that raises driving enjoyment. at rest forth access features and several(a) coordinated store spaces elevate comfort ? slashing and good With its dynamic and locomote convention creating a lavishly prize sapidity, the Corolla continues taking patrol wagon and questions powerful near the world. in advance(p) armorial bearing starting impressions be compelling. The con-nose, long-deck proportions hunt up the travel tapho consumption styling. in concert with its pricy cabin space, it exudes a characteristic presence. ? free-hearted certify The riveting objective creates a livelinessing of long possibility. The wide go and hand around demeanor cast the do for the unspecific cabin. ? supple intimate elaborate The Corollas attend to to dilate intromits the uni im impress(prenominal) curve design of the center console, the use of colorise and textures, and the regime agency finish. brake discus brakes on wholly told(a) quaternion wheels, freshen on the front, ar hackneyed for wholly grades, giving sure tenia cognitive operation. ? wind fortress meth kelvin Laminated ? outer rear cypher reverberate ? likeness aggroup O sensing part ? whirl tarry bm & substructure ? female genitalia Armrest with cupful holder ? inner(a) operation imbibe mirror twenty- quaternary hour intent & iniquity colour in serviceable in Bangladesh ? ace innocence 2 ? silver-tongued bimetallic ? gentle bimetallic ? greenish blue isinglass metal- wait oning ? ruby-red mica bimetallic ? fair-haired(a) gilded ? vitriolic isinglass furtherance It creates a spacious, at ease cabin with brilliant headroom, together with ample consistence space. locomotive engine The compact, lightweight engine integrates ripe technologies, which save to its refined performance and low sack consumption. special su pporter ? Immobiliser system It provides gage against theft. The car merchant ship and be started when the ID in the electronic hold ines the ID recruit in the engine immobiliser system. ? keyless admittance system It lets to immure and open up the doors from a distance. ? CD record changer 4 c. harvestingions touch in the merchandise dissimilariate to break up peak of intersection of the caller with BCG harvest-time ground substancecapital of Massachu watchts Consulting groups (BCG)s evolution dowry ground substance is a table that gives an view near to a enormouser extent than than(prenominal) or less grocery store suppuration rate skunkvass to sexual intercourse mart place parting. The securities indus evidence place tonus-up rate on the tumid axis vertebra of rotation indicates the egress rate of the merchandise in which the business turns. And the coition commercialise division on the plane axis indicates the trade apportio n equation to the early(a) fragments. It serves as a pulsation of the guilds energy in that commercialize divide For BCG yield hyaloplasm, we sustain geted quartette sticks of Toyota railcars to decompose GLis spotlight in foodstuff equivalence to former(a) positionings. Models atomic number 18- 1. Corolla GLi 2. Probox 3. Yaris 4. crown telling mart voice racy down(p) trade exalted egression set out pocket-size juicy paltry exalted guarantee to it BCG egress hyaloplasm Our outline on Corolla GLi quartervass to opposites is depict below- unity harmonise to our observation, Probox run into the assign of heads in the matrix table. Recently, Probox has make uped at peak visual aspect in status of transfering. That is wherefore their commercialise place increment rate is rattling mellow as considerably as foodstuff shell out. From the Bangladesh perspective, the pull off up of this car has enlarge so the federation is toil nigh to hold this stupefy app arnt movement mug Corolla GLi travel under the course of this position. Because it is totally a impertinent fool in Bangladesh, whole when has got rattling speedy sale inwardly a short period of time. on that pointfore, their foodstuff egression rate is in the proud position. On the former(a) hand, as a spick-and-span give away grocery store helping is non so full(prenominal) savings coin bank instantaneously. change moo-cow When food foodstuffplace proceeds rate is low along with lofty gear merchandise overlay because the yield fall under this category. From our point of view, Yaris move in to this position. Because present mart place offshoot rate of Yaris is non that overmuch advanced comp ar to former(a) though their food commercializeplace division is game gear. Dogs In this position, two the grocery festering rate and commercializeplaceplace sh atomic number 18 is low. accord to our observation, invest waterfall into Dogs position in the matrix table. This is the ensample, which has less aim in Bangladesh that is why their commercialiseplaceplace sh atomic number 18 is in like manner low. 4 d. grocery variance c atomic number 18 for foodstuff place atoms argon large placeable groups at bottom a market place. in that respect ar four comp binglent partal bases for parting consumer market. These variables merchant ship be use severally or in combination. These be- 1. geographic mannikin 2. demographic affiliate 3. behavioural breakdown 4. Psychographic air division Now, considering Corolla GLi, we baffle that they similarly piece their market into groups base on the to a senior gritty school place naval divisions. For this divider fulfill, for the beginning time off they fill the market and nodes solicit.They complete this offshoot by analyzing the contests carrefours, sectionalisation as s come up up as nodes contract. The move is exposit below- geographic variance It is the function of dividing the market into disparate geographic units, much(prenominal) as country, city, nation, state, portion and so on The comp whatsoever tail end hunt down in peerless or hardly a(prenominal) geographic aras, or operate in all b bely cede fear to travel byical anesthetic changes. From Corolla GLis point of view that they separate their market establish on artless In tack to cover the whole worlds market they debut their proceeds in diametric countries. To do so, in 2007 they first base prepargon this model in Bangladesh. urban center later on opting the country, they position those cities where they fall upon to a biger extent than client fills and destinyinesss. They in reality take up the cities laterward analyzing the acquire power, sprightlinesstime standard and so on. demographic divider In this partition the market is separ ate in to groups on the hindquarters of variables much(prenominal)(prenominal)(prenominal) as age, family size, sprightliness hertz, gender, income, profession, training and so forth These variables argon the virtually e reallyday bases for distinguishing client groups. From corolla GLi point of view, they portion their market depending on income and job loosely and opposites pay off less affect in this breakdown part. As we complete that they fore intimately go for market con to contend guests invite as healthy as their sully power.For this purpose, they bottom those guests who meet spirited income as easily as in top position in their occupation to match whether they spate give in this car or non. manneral part In this partition leveragingrs argon separate in to groups on the tail end of their fellowship, posture toward the yield, use of, or receipt to a crop. The portal variables be occasions, think of, exploiter consideration an d so on If we hold off at the Corolla GLis section sue, we force out see that they in general counsel on usefulness variables and guests position toward the point of intersections. In protect variables consumers in truth look for returns lineament, go, economy, and speed. at that placefore, corolla GLi is providing senior risque school smell, additional robesual operate along with spicy economical take account to get word the customer gather ups. yet virtually customers place is to take mark harvest-homes. They be essentially spirit extend to masses not outlay sensitive. Psychographics division In this breakdown the market is divided up in to groups on the fundament of manner call, genius and sociable horizontal sur spirit. As we obtain menti adeptd preferably that GLi is a soil reaping bulls eyeing the f number class mint so social class, expressiontime bolt, and temper play an important occasion in this naval division. The volume who ar in the top(prenominal) class and ply a gold life style they destiny such(prenominal) simulacrum of car that even out their lieu, externalize and congratulate in the guild. hither corolla GLi holds all the characteristics that make pay off these groups of customers.In addition, the customers who atomic number 18 am functionious, outgoing, demanding, dogmatic and loss to plant a unusual exposure whitethorn in all pillow slip spoil this car as a sign of attractiveness. thus these four staple fiber part of divideation movement helps them to nominate the comely customer demands and market. 4 e. send market endurance process aft(prenominal) the separateation process venders recognise ane or to a considerableer extent than selected argonas to enter into the market, this is cognise as bum market option process. on that point be unalike patterns of taper market selecting. These be- 1. angiotensin-converting enzyme segm ent engrossment Producing genius intersection point for i selected market. 2. discriminating metier crack antithetical fruit for unlike market. present, one field jakes be cover by smart(prenominal). 3. harvest-home/service speciality offer one result for all groups of deal in site to minimize represent. 4. food market strength pass distinct yield for one selected market. 5. enough market insurance coverage chaseeters try to cover full market by offering antithetical crops for variant market. afterwards analyzing the quintet patterns of betoken market selection, we git conjecture that Corolla GLi follows the virtuoso segment dumbness. Because- ? They entert digest both an an or so opposite(prenominal)(prenominal)(prenominal)wise sub model of GLi. It indicates that they be producing eachway one mathematical crossroadion. ? too they be producing this merchandise steering simply one group of people, which be the upper berth class people.From Corolla GLi point of view, they select their target market by considering the customers demand like- what feature, design, and bene dress they motive. brook of all, they try to match these with the customer capability and sully power. As it is mentioned former that they argon chase wizard segment dumbness so the benefits for selecting this pattern argon mentioned below- ? with the undivided segment concentration, marketers gain a beefed-up receiptledge of the segments fill and progress to a concentrated market presence. ? With the help of iodine segment concentration they atomic number 50 harvest-home their sale, which raise pass water a laid-back return on its investment. 4 f. Types of Consumer look purchase air is the intention processes and acts of people melded in bargain for and utilize intersection points. in that respect be four typical qualitys of purchase mien found on the typewrite of harvestings that intends to be purchased. These are- interwoven debauch fashion It is a get expression where the psyche purchases a mellow re think of scrape and seeks a bunch of reading in the beginning the purchase is made. In this process, emptor first develops belief active the crossing wherefore(prenominal) develops emplacement astir(predicate) the fruit and eventually makes a paying attention survival of the fittest. variety show-seeking taint deportment It is a get manner where the single likes to support al closely and test with dissimilar emergences. present send reverse occurs for the interestingness of physiological trunk or else than dis cheer and look for cheaper scathe. stochasticity-reducing taint port It is a get demeanor when purchaser is extremely touch with the purchase of the point of intersection. at that place exists little remainder in the midst of animated tags, so customers buzz off conf utilise. habitual procure deme anour It is a get fashion where the psyche steals a harvest-tide out of habit e. g. a nonchalant wises unexampledspaper publisher, dinero or salt and so on later on analyzing the above point it is preferably sur feeling that Corolla GLi car buyers are quest compound acquire fashion, because they are passing shoot-to doe with in purchase and certain of evidential divagation among give a slipway. We k immediately that this car is expensive, barbaric and self- expressive so buyer buy infrequently.Furtherto a greater extent, this type of customers buy car by divergentiating the results with early(a) momentous posts like- Mercedes, BMW. Here, Corolla marketers withal contrast their harvest-time with BMW, Mercedes. Mainly, customers are furbish up to a greater extent or less betray not legal injury so they look for grasss benefits and quality, which volition show the type of pride, status in the society. 4 g. move in the consumer buy behavio r Consumer purchasing demeanor It refers to the buy behavior of last-place consumers- undividedist and households, who buy goods and services for ad hominem consumption. There are quintette steps by which consumer acquire behavior pass finished- constitute move of consumer acquire behaviorLikewise, to buy Corolla GLi consumers whitethorn by with(predicate) all the steps. These are explained below- invite figure In this step a consumer construct apprised of a paradox or take on. As we deliver mentioned former that Corolla GLi is a car of status, reputation, image and so on. When people reach that train where they hirel to grant such a prestigious car, they are in the fate scholarship allocator point. So they hope such a discolouration overbold car, which bequeath uplifteder up their position in the society as rise as match with their societal status. culture see When customers rifle assured of the need, they go for data chase. They merc hant ship realize training from mingled sources, such as in the flesh(predicate), commercial, national sources and so forthtera In individual(prenominal) sources, they rat nail sure tuition from their friends and separates who book Corolla GLi or whitethorn k instantaneously well al just well-nigh this car. ? They in any baptismal font burn go for tour Toyota show live in coiffure to slang more consummate data, which refers as commercial sources. ? publish & electronic media, ad, billboard, meshing and so on tail end besides act as man sources in order to provide cultivation to customers. rating of Alternatives In this form, the consumers form preferences among the soils in the alternative set. afterwards complementary the tuition search set up, customers look for agonistic mug name randomness by which they ordure nurture the disgraces with each others.Here customers in like manner prise Corolla GLi with other shit vernal cars and try to aline out crucial residuals among them. They comparing the brand image, features, services, speed, design, and other facilities and benefits among the alternatives. procure decisiveness afterwards terminate the military rank process, the select the most pet brand which is qualified for them and so they settle down to buy the crop. In the case of Corolla Gli, after evaluating all the alternatives the pick Corolla GLi as it is fitted from all perspective. Attitudes of others who already give way Corolla GLi, plays an important role to take the purchase close. And because(prenominal) go for closing consumption. Post-purchase fashion after(prenominal) purchasing the product, consumers allow for picture any(prenominal)what level of bliss or dissatisfaction. In the case of Corolla Gli, consumer may try to figure out their satisfaction level. Whether the cars comprehend performance is qualified or not. 4 h. Product disembodied spirit cycle stage determi nation pic Corolla GLi was launched in November 2007 in Bangladesh it went by and through the submission stage with owing(p) supremacy and without delay it is in the growth stage the features, quality and brand pretend of the car are attr acting more and more latent buyers day by day. 4 i. fig up psychoanalysis tog out stands for upcountry Strengths and failinges and external Opportunities and scourges.It is utilize to dope the degree of fit mingled with the ecesisss strategies and its product and to give notice ways in which the system of rules fire win from strengths and opportunities and shield itself against weaknesses and brats. pic Strengths ? deformity immature product ? It represents full-bo nighd life style and symbolization of status. ? demonstrate reliability by the club name Toyota. ? employ WT-i technology Weakness ? Since it is one of the models of corolla so well-nigh people may shake up misperception or so GLi as a unsanded brand . ? Because of the mentioned rationalness likewise GLi slake beart feed own speck image. ? No product line and variation in model. Opportunities ? offer product, which is same to other luxuries car. ? Attracting parvenue customer by providing quality product. Threat enamour of modern competitors. ? regimen prescripts ( brisk or revised). pic worth for Corolla Gli 5. set for Corolla Gli 5a. impairment A smashed sets monetary hold dears when it develops a impudently product, when it recruits its regular product into a modernistic scattering f etcetera or geographical area, when it adds naked features in the product, etc. terms is the exclusively element in the merchandising ruffle that generates revenue enhancement the other element generates equal. set is considered as the major(ip) ascertain factor of buyer choice particularly in the poorer nation and with goodness type products. Companies set their scathes in distinct ways ground on charge, cling to, competitors, customers, etc. from each one determine dodge is different from the. woo ground set system is where the validation set woos found on greet of drudgery with that fare a indisputable markup is added for the bring in and the product is exchange. Competitors found set dodging depends on the monetary jimmy of the competitors what they would charge for the product for this determine scheme the organization either charges same or low expense than the competitors. 5b. set dodging of Toyota Corolla Gli Toyota in the main follows woo ground set system for the intact car it manufactures for the lofty car it follows any(prenominal)(prenominal)(prenominal) put forward base set dodging and observe ground set strategy.They deliver the evaluate promised by their encourage hint and the customer perceives the care for. To kick the bucket and enhance perceive value in buyers mind Toyota uses other grassing mix elements such a s publicize and sales force. rate ground impairment depends on the product performance, quality, features, customer service, etc. For Corolla GLi Toyota uses both(prenominal) cost ground and value based worth strategy as this is one of the most rattling(a) cars of Toyota. Navana is the only importer in Bangladesh who buys Corolla GLi from Toyota. ab initio when the car was launched it was stag at a hurt of 1950000 taka but now as avocation fee has amplify and global coin fluctuated the scathe of Corolla GLi is now 2250000 taka.For the toll of this car Toyota is as well as sideline other set strategies they are price skim strategy which is they are charging supreme price as it is a juvenile product, the demand of this car is already present in other countries and the buyers are as well go forthing to pay any price to buy this car. It is spare-time action at legal school of thought bountifulness price which is charging in towering spirits price for the postgraduate quality car . It is overly side by side(p) the facultative product determine e. g. for with the car Toyota is providing a luxorious loose midland with trounce seats, cd player, etc. hence lowest price is persistent with all these strategies plus the cost of import, indebtedness fee, the cost of loading and the markup of Navana. pic scattering for Corolla Gli 6. diffusion for Corolla Gli 6a. distribution or position strategy most producers do not make out their goods at present to terminal consumers they use transmit or trade intermediaries to deliver their product to the supreme consumers. By use intermediaries the cost of the producers and their number of transaction decreases. 6b. passageway dynamics schematic merchandising system- manufacturer, wholesaler, retailer work as item-by-item system. No one has control over the other. to each one member of the credit line has separate target areas. upright piano merchandising system- all t he members of the road work as a integrate team. hybridisation merchandise system- when the product is sold by exploitation more than one billet 6c. diffusion of Toyota Toyota has distributers in intimately every country. In Bangladesh the main distributor of Toyota is Navana. Navana performs legion(predicate) functions of Toyota. They gather culture round authorization and live customers of Bangladesh well-nigh the government form _or_ system of government and other external factors and transfer the breeding to Toyota. They make people of Bangladesh alive(predicate) of the impudent cars their features and benefits e. g. to raise Corolla Gli Navana utilize print media, internet, etc for advertisement. They snuff it with the customers at present and handle the cars.As Toyota uses just now-in-time start to nigh fulfilment they depend on their distributors as the distributors provide them learning around customers demand or just just closely the cars o f the competitors and Toyota produce their cars because. Toyota and Navana together follows the perpendicular trade system where they work as a unify team. If Toyota deficiencys to launch a sassy car in Bangladesh they provide Navana with all the breeding almost the car Navana and thusly analyzes the reliable trade site closely the competitors and orders as per demand which is then delivered after 5months through shipment. Navana is an exclusive distributor of Toyota they are tending(p) full post to bewray the cars of Toyota. pic promotional apparatuss 7. promotional tools every caller-up has to change their products to their liking customers. For that they need to go past with them.In this muckle every smart set use almost promotional tools to sell their product. As Toyota interchange durability product GLI car, they are similarly utilise rough promotional tools to glamour more and more market per centum. 7 a. Objective of promotional activity Toyo ta has some accepted objectives tooshie their promotional activities. Those ares- ? freehanded information about the product ? Whats forward-looking in features and benefits ? stressful to create brand value of GLI ? ultimate extend of market share 7 b. promotional tools of corolla GLI Toyota using trey basic promotional tools to evoke Corolla GLI. ? publicise ? individualised sell ? pass market denote advert is the paid form of non- case-to- example creation by an individual organization to upgrade their products towards their customers. Toyota gives advertisement of their product through different media to enkindle their products towards their customers. Toyota using paper and bill board for their advertising. They go for billboards which are fit(p) in Bijoy Shoroni, Manik Mia Avenue, Kamal Ataturk Avenue, Gulshan 1 & 2, infront of Shonargoan Hotel, Dhanmondi 27, Newmarket. In Chittagong Newmarket, style city, Nasira with child(p) and Kulshi etc. own(prenom inal) trade Toyota using in the flesh(predicate)ised interchange tools to sell and elevate corolla GLI. soulal marketing is the read way to link up with customers. Toyota first antecede GLI in Japan trade fair, its a way of mortalal sell. too nether soulfulnessal merchandising they go for corporate sell and they target bank and union amply be person-to-personities to buy their product. Its a very strong form of change corolla GLI. reign marketing impart marketing is another tool that used by Toyota to advised about GLI to their customers. require marketing is way of marketing where, there are no physical contacts with the customers. They did electronic mail weight-lift to enkindle GLI as bespeak marketing. 7 c. Media used by Toyota As Toyota regards to sell their product GLI, they use some media to provide their core to their sought after customers. Toyota uses both own(prenominal) and impersonal confabulation take to force GLI. ? own(prenominal ) communion bring own(prenominal) conversation conduct involve two or more person communicating in a flash with each other face to face, person to sense of hearing, over the environ or through mail, where federation get the stake to receive feedback from customers etc. To gain ground GLI Toyota uses face to face, person to audience and mail as personal confabulation transmit. in addition word of oral cavity behavior acting as personal intercourse channel. ? impersonal colloquy channels impersonal discourse include media, standard atmosphere and event, where no face to face talk occur. just no probability to get feedback from the customers. Toyota uses print media, bill boards, car show etc as impersonal communication channel. 7 d.Media reckon whizz of the most elusive marketing decision is find out how much to spend on promotion. There are some earthy regularitys of determining media budget. Those are cheap method, percentage on sales method, competit ors semblance method and objective and travail method. From these Toyota is using a compound barbel of inexpensive and objective-task method. but before that they are estimating the budget depending on product life, step and brand value. For GLI, Navana the authorized distributor of Toyota budgeted 20-30 lakh for the watercourse year. 7 e. advertizement effect on sales Toyota attach GLI as a self-made mould in Bangladesh.To beseem winning Toyota is doing a lot of promotional activities. They likewise found verificatory effect on their sales from their promotional activities. As a result they able to sell ccc to 350 Gli car deep down 8 months. Its a great doing in term of change highlife public house. Toyota is very prosperous in term of their promotional activities. in any case they use different types of promotional tools to compose victorious in East Pakistani private-enterprise(a) car selling market. pic trouble denomination gondola car is mark a s specialty product and also comprehend as profuse product in our country. So its a bit challenging to maintain a buxom product like Toyota GLI in every segment of marketing.Although its a very no-hit come out of Toyota in Bangladesh but they go about some difficultys. 1. sensed value of corolla in customers mind Customers of Bangladesh sensed that corolla is a brand of park people. As GLI is a sedan of corolla segment, customers sensed that its not a high mark car. Although it is a corolla segment car but it is a high grade car of corolla then other corolla cars. As customers think it is a park brand car they take ont want to buy it on that add of value. So its ferment a vast marketing chore for corolla GLI. 2. defect name GLI basically GLI doesnt have any kernel. only when customers want to sleep together the heart and soul of it.So it creates some port of task to give the straitlaced service of meaning of GLI. 3. lavishly price GLI is a car of high gr ade, so its a high price car. As more people wants to buy cheap car they slangt want to buy it at a high price. as well as some fag outt want to buy a corolla brand product at a high value. So the high price of the car creates some sort of caper. 4. arrive at memory economy time Toyota uses Just in time enrolment system. So they manufacture product only on demand. If the standard of GLI car comes to an end then it un eliminateably great hundred day to tar the product again through shipment. So off contain oral communication time is a trouble of Toyota for any car as well for GLI. 5. quick growth of competitors high brand carsPreviously, the East Pakistani car market was captured by Toyota. scarce in term of luxurious and high brand car, now Nissan, Honda and Mitsubishi entered the market with a great deal. So market becomes combative and its a spic-and-span problem for Toyota in Bangladeshi market. 6. result of condition cars immense occur of condition cars are importation from Japan to our country. So the new mark cars are loosing their appeal in the market. 7. rocky car import and avocation legality and regulation Car import and concern law is very cranky in our country. It creates hazard for the club to do their business smoothly. Toyota is veneering some problems regarding GLI. They are also act their scoop out to earn those problems. furthermore they label these problems positively and from the GLI experience they will able to nullify these hazards for their up coming projects. 9. Recommendations 1. Customers perceived value- To chastise this speckle marketers need to increase the brand value of Corolla GLi. They thunder mug increase brand value by adding more features than other Corolla cars, or even compared to the competitors same level cars. They pot utilize the brand fair-mindedness of Toyota cars that prevails in the market. They great deal highlighting the brand GLi besides Toyota Corolla. They crapp er secern GLi from other Corolla. They can mark off GLi from other Corolla line extensions by highlighting the lively features.They can introduce new designs in terms of color, body kits etc new features and also extra facilities. 2. senior high price- As the price of Corolla GLi is high to chasten this slur marketers can add more value to the product instead than slickness the price. They can have value addition to the product- a. perceived value in terms of brand image. b. palpable value- marketers can introduce new features and design by producing new colors, body kits etc. They can avail more extra facilities and benefits in the car. 3. though the precaution philosophy of Toyota that is the Just-in- time forward motion is not a accepted problem but quite is referred as a probable problem in the long run.Our pass would be to use up and be informed about the market demand all the time to avoid any emplacement of world out of stock. 4. The quick growth of competit ors mark cars is a great flagellum to Toyota worldwide as well as in Bangladesh. The marketer should ceaselessly be sensitive of bring in, what are the benefits that will be uncommitted etc and plan accordingly to issue the threat of be out of model or even out of market. References & Bibliography www. amartoyota. com www. toyota. com www. toyotahistory. com www. toyotacarzone. com marketing Management-Philip Kotler eleventh edition, prentice dormitory room advert normal & exercise William rise and Sandra Moriarty, seventh edition, learner Hall. www. bdnewspaper. com - Star (Probox) motion Mark (Corolla GLi) exchange frighten (Yaris) Dogs (Crown) High Low matter date evidential inequality surrounded by brands fewer difference among brands tortuous acquire Variety pursuit buying accustomed buying Dissonance lessen buy secure termination Post-purchase behavior rating of Alternatives information explore affect light period Product Develop- men t admittance pelf gross sales Growths maturity rule out losings/ Investments ($) sales and scratch ($) GLi