Environmental Factors Case Study Example | Topics and Well Written Essays - 1250 words

Environmental Factors - Case Study ExampleCultural, political, economic, technological, and agonistic environments differ from ground to nation. Marketing on a global scale requires that Sam conjunction representatives make adjustments to existing merchandise plans to satiate local conditions understanding the nuances of these environmental factors depart prove advantageous. Market question, such as that done by Wal-Mart Sotres, Inc., plays a very large role in addressing these factors and understanding the adjustments that must be made to in effect market on an international level.Social and cultural environmental factors focus on the interactions of groups of people within a nation characteristics, growth projections, numbers, and interactive behaviors (Bearden, et al., 2003). The economic environmental factor refers to the buying power of latent consumers. Understanding how strong or weak the consumer economy is in a new country will ensure Sams Clubs ability to meet and exceed the customers expectations and needs. Marketing practices and several ethical concerns can be find by researching a nations political system. For example, labor laws vary from one nation to another advertising laws may be different and various regulations in different nations can affect marketing practices and, occasionally, marketing effectiveness (Bearden et al., 2003). Technological environmental factors involve trends in innovations these factors can determine how marketing plans are performed or carried out. Finally, the competitive environmental factors entail understanding how many organizations currently compete to serve the consumers with similar product lines and work offered by Sams Club (Bearden, et al., 2003).Cultural differences from nation to nation will sometimes effect the types of products to be offered. Armstrong and Kotler (2005) theatrical role McDonalds as an example of using product diversity to market to different nationsMcDonalds uses the same ba sic operating(a) formula in its restaurants around the world but adapts its menu to local tastes. It uses chili sauce alternatively of ketchup on its hamburgers in Mexico. In Vienna, its restaurants include McCafes, which offer coffee blended to local tastes, and in Korea, it sells roast pork on a bun with a garlicky soy sauce. In India, where cows are considered sacred, McDonalds serves chicken, fish, vegetable burgers, and the Maharaja Mac- two all-mutton patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun (p. 534).Armstrong and Kotler (2005) have in effect demonstrated how McDonalds was able to address and overcome cultural environmental factors by offering something other than hamburgers to countries and societies that do not eat them. To successfully enter new cultural markets, Sams Club, along with Wal-Mart Stores Inc., will need to research differences in brand and product expectations, as well as the delivery of these products.Growing technology al lows Sams Club and marketing research teams in Wal-Mart Stores, Inc., to monitor the and identify key environmental factors by tracking marketing trends for example, demographic research and other data can prove to be invaluable for use as marketing tools. By using technology, such